The Moisture-Wicking Myth: Capillary Action vs. Chemical Finishes

Moisture wicking is one of the most overused claims in activewear — but very few fabrics actually deliver. Most gear traps sweat and odor, while EveryRep’s TENCEL™ Modal does the opposite.

At EveryRep, we believe in performance backed by science, not marketing. So let’s break down what real moisture-wicking is, where other fabrics fall short, and why TENCEL™ Modal, the core of our EveryRep® fabric, truly stands apart.

What Is Moisture-Wicking, Really?

Moisture-wicking isn’t just about staying dry. It’s about how efficiently a fabric can:

1. Pull sweat away from your skin (absorption)
2. Push it to the surface to evaporate quickly (release)
3. Prevent odor buildup (breathability and microbial resistance)

It’s a full system — and most synthetic fabrics only check one of those boxes.

Where Most Activewear Falls Short

Let’s look at common players in the activewear space:

• Polyester – It may push moisture outward but barely absorbs anything. That leaves sweat sitting on your skin, and often leads to overheating and odor.
• Cotton – It absorbs moisture well, but holds onto it like a sponge. That means heavy, soggy fabric that never dries.
• Nylon – Doesn’t absorb well or release quickly. And when untreated, it often smells.
• Wool – Naturally odor-blocking and absorbent, but struggles to dry fast and can feel bulky or warm in high-output activities.

What Makes EveryRep® Different

Absorbing up to 20% of its weight in moisture at 90% humidity, our TENCEL™ Modal fabric isn’t just the environmentally conscious choice — it’s the gold standard in true performance wear. Unlike synthetic blends that rely on chemical coatings to mimic performance, EveryRep garments wick moisture naturally. Our plant-based TENCEL™ fibers:

• Absorb sweat instantly without clinging
• Release moisture quickly into the air
• Block odor by staying breathable and bacteria-resistant
• Stay soft, cool, and dry — workout after workout

And because the performance is built into the fiber itself, it doesn’t wash out over time.

Compare for Yourself:

• Cotton: Absorbs but holds moisture and odor
• Polyester: Evaporates but doesn’t absorb — odor-prone
• Wool: Absorbs and resists odor but dries slowly
• EveryRep®: Does it all — naturally and without compromise

Why It Matters

Moisture-wicking isn’t just a comfort feature. It affects:

• Your performance (wet gear weighs you down)
• Your skin (trapped sweat = irritation and breakouts)
• Your confidence (odor retention kills the vibe)

You shouldn’t have to choose between function, feel, or sustainability. EveryRep is built for all three. Don’t fall for the moisture-wicking myth.