Moisture wicking is one of the most overused claims in activewear — but very few fabrics actually deliver. Most gear traps sweat and odor, while EveryRep’s TENCEL™ Modal does the opposite.
At EveryRep, we believe in performance backed by science, not marketing. So let’s break down what real moisture-wicking is, where other fabrics fall short, and why TENCEL™ Modal, the core of our EveryRep® fabric, truly stands apart.
What Is Moisture-Wicking, Really?
Moisture-wicking isn’t just about staying dry. It’s about how efficiently a fabric can:
- Pull sweat away from your skin (absorption)
- Push it to the surface to evaporate quickly (release)
- Prevent odor buildup (breathability and microbial resistance)
It’s a full system — and most synthetic fabrics only check one of those boxes.
Where Most Activewear Falls Short
Let’s look at common players in the activewear space:
- Polyester – It may push moisture outward but barely absorbs anything. That leaves sweat sitting on your skin, and often leads to overheating and odor.
- Cotton – It absorbs moisture well, but holds onto it like a sponge. That means heavy, soggy fabric that never dries.
- Nylon – Doesn’t absorb well or release quickly. And when untreated, it often smells.
- Wool – Naturally odor-blocking and absorbent, but struggles to dry fast and can feel bulky or warm in high-output activities.
What Makes EveryRep® Different
Absorbing up to 20% of its weight in moisture at 90% humidity, our TENCEL™ Modal fabric isn’t just the environmentally conscious choice — it’s the gold standard in true performance wear. Unlike synthetic blends that rely on chemical coatings to mimic performance, EveryRep garments wick moisture naturally. Our plant-based TENCEL™ fibers:
- Absorb sweat instantly without clinging
- Release moisture quickly into the air
- Block odor by staying breathable and bacteria-resistant
- Stay soft, cool, and dry — workout after workout
And because the performance is built into the fiber itself, it doesn’t wash out over time.
Compare for Yourself:
- Cotton: Absorbs but holds moisture and odor
- Polyester: Evaporates but doesn’t absorb — odor-prone
- Wool: Absorbs and resists odor but dries slowly
- EveryRep®: Does it all — naturally and without compromise
Why It Matters
Moisture-wicking isn’t just a comfort feature. It affects:
- Your performance (wet gear weighs you down)
- Your skin (trapped sweat = irritation and breakouts)
- Your confidence (odor retention kills the vibe)
You shouldn’t have to choose between function, feel, or sustainability. EveryRep is built for all three. Don’t fall for the moisture-wicking myth.
