The Dermal Frontier

Shane R. Price views the skin not merely as a surface, but as a sophisticated biological boundary. For decades, the activewear industry has treated this boundary as an afterthought, saturating it in standard synthetics and undisclosed chemical finishes.

His objective was to disrupt this paradigm. Shane began an obsessive refinement process to develop what he calls Performance Skinwear™—apparel designed to respect the body’s most vital organ during its highest states of exertion.

The EveryRep Standard

EveryRep is the realization of a singular conviction: that athletic performance and biological integrity are inseparable. By abandoning mass-market polyester in favor of a curated textile library, Shane has engineered a collection that prioritizes the long-term health of the wearer without sacrificing the silhouette or the stretch.

Technical Provenance

The EveryRep aesthetic is defined by what is absent. There are no harsh finishes; there is only the purity of the fiber. Our Tencel™ Modal yarns and dyes carry the Oeko-Tex® Standard 100 certification, while our BioLuxe™ textiles incorporate CiCLO® technology, meeting the most rigorous industry certifications for material integrity.