Why We Started EveryRep
We didn’t set out to make just another activewear brand. We started EveryRep because we were tired of what the industry had become — cheap fabrics, gimmicky designs, and empty promises. EveryRep was born from a simple frustration: why is “high-performance” gear either bad for the planet or bad for your skin — or both?
As athletes and creators, we knew the standard could be better. So we built it.
We obsessed over materials. We searched for fabrics that could keep up with our toughest training sessions, feel incredible on skin, and still align with our commitment to sustainability.
That’s why many of our pieces are made with TENCEL™ Modal, a luxuriously soft, naturally breathable fiber made from sustainably harvested beechwood. It’s not just soft — it’s next-level soft. Hypoallergenic, moisture-wicking, and gentle on sensitive skin, it delivers that second-skin feel you want in your daily go-to gear. And unlike polyester, it’s biodegradable and produced in a closed-loop system that drastically reduces environmental impact.
But we didn’t stop there.
We needed performance fabrics that could handle intensity and break down responsibly. That’s how BioLuxe™ came to life: our custom CICLO®-treated nylon blend, engineered to perform at the highest level and degrade 10x faster than traditional synthetics.
EveryRep isn’t just about what you wear. It’s about what you stand for — and how you show up, every day. It’s about earning results with consistency, integrity, and grit. Whether you’re chasing a PR or just showing up for yourself, what you put on your body should support your mission for health, not compromise it.
This is gear that reflects that mindset.
This is EveryRep.
